Most people think that to become PR there is no need to study. They think that if you are able to: know how to speak, involve people, and communicate you can feel to be a proper a PR.
What they don’t know is that PR is MUCH MORE!
PR includes marketing, advertising, propaganda, persuasion strategy, management etc.
When I started studying PR in September I didn’t think behind these two simple words there was a variegated world with many years of heastory.
Started the course, we were given a list of books that would allow us to not feel lost in the year, and so it was.
“Exploring Public Relations” is one of the basic books for those who study this faculty, you can safely compare it to the Holy Bible for its importance. It has been published three times, the first one was in 2006 and the latest in 2014.
It was written by Ralph Tench, professor of Communications Education and by Liz Yeomans, Principal Lecturer of Public Relation and Communication, both at Leeds Metropolitan University.
Inside you can find not only the history of PR from its inception to date but also many real examples of the role of PR.
Once you read this book you have a clear idea of who is actually a PR, which is its work and that values that a person who wants to undertake this career, must never lose sight of.
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